Collaborations

David Beckham fronts new Haig Club campaign


14 11 2017

Football legend and Haig Club business partner David Beckham stars in the whisky brand's new campaign video, Leave As You Arrived, directed by Grammy winning director Jonas Åkerlund.

The film, which aims to promote responsible drinking, plays out in reverse, showing Beckham and his friends 'as immaculately put together leaving the bar as when they arrived'. The former England captain commented 'There are many reasons why I wanted to partner with Diageo on Haig Club, and one of them is their commitment to responsible drinking. Jonas did a very nice job bringing our idea to life with this new film'. The short film can be viewed at https://goo.gl/kr7JJx.

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